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Enter'training' new volunteers at the HBSPCA

Client: Hamilton Burlington SPCA

Project: Create a training and orientation video to onboard new volunteers

Objective: Make it fun. ✔️Make it pet-first. ✔️Make it engaging. ✔️Make it soon!✔️


The Hamilton Burlington SPCA works tirelessly to ensure the welfare and well-being of our furry friends. But when a sudden surge of surrendered and abandoned animals flooded their sanctuary following COVID, the need for additional helping hands became undeniable.


In their quest to onboard as many volunteers as possible, the Hamilton Burlington SPCA sought out a creative solution. Recognizing the power of storytelling, they turned to us to craft a volunteer training and orientation video that would not only educate but also ignite a fire of compassion within the hearts of potential volunteers.

Layne, The Auctionista
Layne, The Auctionista, sharing the value of HBSPCA's donors

As we embarked on this journey, we witnessed firsthand the dedication and passion that fuels the mission of the Hamilton Burlington SPCA. Our cameras captured stories of resilience, love, and second chances. Plus lots of camera snoots 😊, of course.


The task at hand was a challenge: to create a volunteer training and orientation video that would inspire an army of animal advocates to come forward, offering their time, skills, and unwavering commitment. Oh, and, be completed over the holidays!

The video needed to be a call to action, a spark that would ignite a wave of volunteer heroes to stand shoulder to shoulder with the dedicated staff of the Hamilton Burlington SPCA.

Over a handful of days, we recorded events like Community Wellness Clinics, Picture your Pet with Santa, a holiday open house, adoptions, dog obedience classes, as well as a day's activities at the Companion Animal Hospital, where we got to see compassion in action by all of the wonderful staff and volunteers. We even caught a group of industrious corporate volunteers building a catio for the shelter's kitties.


We were thrilled that the HBSPCA was able to engage Hamilton philantro-tainer, Layne, The Auctionista, who stepped in as the host and narrator of the video. Layne is well-known for their work raising money for local non-profits and was the perfect choice for the job.


In the dynamic walk-through video, Layne guides us through the SPCA facilities starting with a pit-stop at the dog park with their spouse Sue and dog, Laila 🐕, and wraps with a call for volunteers to complete the online intake forms.


Warning: There's so much cuteness, you may not be able to resist the urge to reach out to your local SPCA or local animal shelter to volunteer. Watch our social channels for the video debut!


And if your organization is looking for efficient ways to onboard new staff, demonstrate tasks or procedures or share best practices, reach out to us:



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